AS Watson Group (ASW) launched its first-ever Global Smile Campaign in its 10,000+ store network in Asia and Europe, to uplift and promote customer service with a human touch in its businesses. The Campaign kicked off on 18 June by its 100,000 employees across 25 markets at 5pm Hong Kong time (CET 11 a.m. ) to ”welcome customers with 100,000 smiles”, giving them a pleasant shopping experience.
Smile is a Part of Us
Happiness simply starts with a smile. ASW believes that smiling is a universal language which is one of the most powerful ways of influencing others and relaying happiness. With the increasing use of technology in day-to-day communications in every aspect of lives around the world, we are seeing less and less human interactions, be it with family or friends. With our 10,000 store network and over 45 million shoppers coming into our stores every week, we provide an extensive platform to give our customers that human touch. As the largest international health & beauty retailer in Asia and Europe, we want to make a difference. We want to delight our customer with a basic yet magic smile.
To mark the start of the Global Smile Campaign, we have picked 6.18 (18th June) as the kick off date. All our employees will begin the campaign with a smile together at 1700 hours HK time today. We hope our customers enjoy shopping with AS Watson, and more importantly, we hope that they will spread the warm and cheerful smiles to more people around them.
More about ASW Global Smile Campaign：
- Video of ASW Global Smile Campaign：http://youtu.be/X1uW_x4bBis
- See more Global Smile Campaign photos taken in different markets: https://www.facebook.com/hashtag/wesmile
- Press release : http://gvdblog.aswatson.com/aswgpr/wesmile/ASW_Global_Smile_Campaign_Press_Release_Eng.pdf
