屈臣氏

土耳其商場協會委託顧客意見調查機構GfK進行消費者評比，選出土耳其屈臣氏為「最受推祟個人護理及化妝品品牌」。

屈臣氏集團將注資逾三千七百萬美元 推動未來五年店網發展

屈臣氏集團昨天宣布旗下烏克蘭的「DC」健與美零售品牌，將改名為「屈臣氏」(Watsons)，全線212家分店將以全新面貌經營。

屈臣氏是全球知名的保健及美容產品零售品牌之一，業務遍布11個亞洲市場，經營店舖超過2,200家。由3月10日起，正式登陸烏克蘭，向當地消費者提供優質產品及卓越服務。

亞洲領先的保健及美容產品零售連鎖店「屈臣氏個人護理店」自二○○八年中於各市場推出全新會員卡以來，持續引發消費者的熱烈追捧。據最新統計資料顯示，截至今年八月初，全亞洲會員人數即將邁向一千五百萬。較早前，中國屈臣氏已輕鬆突破一千萬會員。屈臣氏期望有更多的消費者加入成為會員，切身感受屈臣氏卡「購物另一伴」的體貼購物呵護。
屈臣氏一直致力通過會員卡為消費者提供「個性化消費服務」。 會員除了享受購物積分和積分抵扣消費金額，還可享受到一系列的尊享優惠，如會員折扣、生日雙倍積分、額外積分、多倍積分、免費禮品、合作商戶優惠等；此外，屈臣氏會員還能參加多項會員尊享活動，如演唱會、電影欣賞會、明星見面會和會員工作坊等。為了進一步滿足消費者日益多樣的個性消費，會員將會定期收到豐富的會員資訊，最新的促銷資訊及新品上市資訊，能及時掌握時尚健美潮流趨勢，從而提前做好購物安排，節省時間和獲得更多優惠。

能夠在中國內地突破一千萬會員的喜人成績，無疑是消費者對中國屈臣氏會員卡發展的肯定。同時間，在亞洲各地區的屈臣氏亦已累計有超過四百三十萬名會員，而馬來西亞屈臣氏也快將於九月隆重推出其屈臣氏會員卡。

2012年店數上看500家

台灣屈臣氏臺北西門店近期正式營運。該店矗立於年輕族群最常出入的西門町捷運出口，樓高四層、樓板面積近百坪，外觀顯眼，儼然成為西門商業區新地標。該店傳達了屈臣氏拓展門市版圖的企圖心，不只要展店數，空間概念、陳列規畫也要時時創新；隨時以顧客為中心，不斷超越顧客期待，以鞏固市場領導地位。

放眼2010年，台灣屈臣氏將投資新台幣5億以開設30家新店、升級改裝 220 家既有店為目標，預計2010年底前臺灣屈臣氏總店數將可達 430 家。除了展店與門市改裝之外，亦將投入新台幣 2億元全面更新升級POS 收銀、庫存管理及資料庫資訊系統，一方面與全球各地屈臣氏標準化配備看齊，更可進一步提簡化門市作業流程，以有更多的時間提供消費者與會員更好的服務品質。

Watsons, Thailand's no.1 health and beauty retailer, has been awarded Superbrand Status 2008 – 2009 by the Thailand Superbrands Council. The award is the recognition for Watsons' strong brand quality, affinity, and leadership in the industry. Mr. Toby Anderson, Managing Director of Watsons Thailand attended Superbrands Thailand Tribute Event to receive the Superbrands Trophy.

About Watsons
Watsons, the No.1 health and beauty retailer in Thailand was launched in Thailand in 1996 with the first store located at the Maneeya Center building. Watsons is the country's leading health & beauty store currently with over 150 stores offering products from consumer goods to health & beauty products. Watsons continually aims to offer top quality products combined with value for money as well as providing high-standard service to every customer. Watsons is a subsidiary of the AS Watson Group, the world's largest health and beauty retailer with over 8,400 stores in 34 markets.

Watsons Your Personal Store, No.1 health and beauty retailer in Thailand, is introducing Watsons Membership Card which is the biggest campaign of the year bringing enhanced, tailor made benefits to its customers. Watsons Membership Card gives exclusive access to the best health, wellness and beauty services with special price offers, reward point redemption as discounts as well as other special privileges through collaboration with L'Oréal, Unilever, P&G, Biersdorf, Johnson & Johnson, Elca, Blackmores, Proactiv and Phyathai Hospital. Watsons has invested over 50 million baht in this customer loyalty programme and expects to gain 300,000 members by the end of 2009. It has also prepared 360 degrees communications activities to promote the card among Thai consumers and accelerate member subscription.

Toby Anderson, Managing Director of Central Watson Co., Ltd. said, "In order to further enhance the personal shopping experience, Watsons is offering the Watsons Membership Card which will serve as the passport to the best health, wellness and beauty services with reward points, attractive price offers, and other special privileges for members in order to create good value for money. The programme is part of Your Personal Store concept that values customers as the priority. We try to offer the best and most trusted products with personalized professional service for our customers to make sure they feel great and have fun shopping at Watsons."