屈臣氏集團今天慶祝屈臣氏個人護理店在內地第500家分店正式開業，為集團擴充計劃豎立起另一個重要里程碑。集團期望在未來兩年內，把內地分店數目增至1,000家，全球分店數目將超過10,000家。
屈臣氏集團是全球最大保健及美容產品零售商，旗下經營超過8,600家零售商店，業務遍佈歐亞34個市場，其高級香水及化妝品類零售更是歐洲行內首屈一指的連鎖店。
屈臣氏集團董事總經理黎啟明先生在上海818廣場新店的開幕儀式上說：「雖然市場經濟環境仍然艱難，歐洲某些地區尤甚，但集團能一方面維持增長動力，一方面嚴格控制成本。今年首六個月比去年同期仍錄得4%增長，而且我們在很多地區業務的增長率均比大市優勝，實在令人欣喜。
Watsons, Thailand's no.1 health and beauty retailer, has been awarded Superbrand Status 2008 – 2009 by the Thailand Superbrands Council. The award is the recognition for Watsons' strong brand quality, affinity, and leadership in the industry. Mr. Toby Anderson, Managing Director of Watsons Thailand attended Superbrands Thailand Tribute Event to receive the Superbrands Trophy.
About Watsons
Watsons, the No.1 health and beauty retailer in Thailand was launched in Thailand in 1996 with the first store located at the Maneeya Center building. Watsons is the country's leading health & beauty store currently with over 150 stores offering products from consumer goods to health & beauty products. Watsons continually aims to offer top quality products combined with value for money as well as providing high-standard service to every customer. Watsons is a subsidiary of the AS Watson Group, the world's largest health and beauty retailer with over 8,400 stores in 34 markets.
On 6 August, Kruidvat will be opening its fully refurbished store at Gildenburg 13 in Gouda. The new store offers customers all the usual benefits in a modern and extremely accessible shopping environment. The well organised and logical presentation means that customers can easily navigate around the store. The store belongs to the new generation of Kruidvat stores, with which the drug-store chain wishes to further distinguish itself within the Health & Beauty market. The refurbished store concept will be expanded to all Kruidvat stores.
Store manager Pleuny de Groot is very proud of her new store. "The customer is the central point in the refurbished Kruidvat store format. The stores are very well organised and accessible and, of course, offer the familiar benefits and surprising offers that customers have come to expect from us. Just as before, they can come to Kruidvat for a surprising and affordable range but this is now in a fully refurbished and modernised store environment. Perception, appearance and accessibility are central to this. We would likely to warmly invite everyone to come and have a look at our new store!"
Surprising, value-for-money and accessible
Watsons Your Personal Store, No.1 health and beauty retailer in Thailand, is introducing Watsons Membership Card which is the biggest campaign of the year bringing enhanced, tailor made benefits to its customers. Watsons Membership Card gives exclusive access to the best health, wellness and beauty services with special price offers, reward point redemption as discounts as well as other special privileges through collaboration with L'Oréal, Unilever, P&G, Biersdorf, Johnson & Johnson, Elca, Blackmores, Proactiv and Phyathai Hospital. Watsons has invested over 50 million baht in this customer loyalty programme and expects to gain 300,000 members by the end of 2009. It has also prepared 360 degrees communications activities to promote the card among Thai consumers and accelerate member subscription.
Toby Anderson, Managing Director of Central Watson Co., Ltd. said, "In order to further enhance the personal shopping experience, Watsons is offering the Watsons Membership Card which will serve as the passport to the best health, wellness and beauty services with reward points, attractive price offers, and other special privileges for members in order to create good value for money. The programme is part of Your Personal Store concept that values customers as the priority. We try to offer the best and most trusted products with personalized professional service for our customers to make sure they feel great and have fun shopping at Watsons."
謝安琪任首位代言人 全新電視廣告隆重登場
享譽亞洲最大的保健及美容產品零售連鎖店香港屈臣氏個人護理店深信，您奇妙的身體值得擁有最無微不至的呵護。為進一步提昇市民大眾的個人護理意識以及推進品牌形象，在「更加關心您」的同時，香港屈臣氏誠意推出全新「Love Your Body」品牌企劃。全新企劃特別邀得樂壇天后級人馬謝安琪 (Kay Tse) 強勢加盟，出任品牌香港區首位代言人，啟動全城「Love Your Body」革命。
為配合全新品牌企劃，香港屈臣氏新一輯「Love Your Body」電視廣告，謹訂於6月26日 (星期五) 首度播出。是次廣告以「奇妙的身體」為主題，內容透過貼身窺探謝安琪悠閒寫意的家居生活，以粉色明亮的燈光色調配以柔和的音樂，展現嫵媚、優雅的感覺；並同時帶出一個個不為人知、有關身體的有趣知識，諸如皮膚每27日更新一次、頭髮每年增長6至12吋、女性眨眼次數比男性多一倍、接吻一分鐘消耗26個卡路里、人一生所走的路可環繞地球兩周等，以鼓勵及提醒市民大眾對自己的身體多加呵護及關懷。除電視廣告之外，屈臣氏將展開一連串推廣攻勢，包括巴士車身廣告、互聯網、本地報章及店內宣傳品。
Modern, contemporary, refreshing and totally in line with the core values that Kruidvat wants to portray. Today the Netherlands' largest chain of chemist shops has reaffirmed its distinctiveness with the official launch of its new logo. Through the introduction of a recognisable and eye-catching trade mark, Kruidvat wishes to distinguish itself even more strongly in the Dutch Health & Beauty market. Furthermore, the new logo is totally in line with Kruidvat's updated retail formula.
Through the launch of the new logo, Kruidvat is able to officially present itself in a recognisable manner. Unlike the old logo, which was developed in 1980 and since then has only undergone a few small modifications, this time not only the whole brand name has been opted for in the logo, but also a trade mark that can be used separately. The 'K' for Kruidvat is incorporated in a subtle and creative manner in the new logo. "We have succeeded in creating a recognisable and contemporary symbol to be used in all of our communication that also fits in perfectly with our updated retail formula. In this new concept, as was the case previously, customers can go to Kruidvat for a surprising and competitive range, but in a fully updated and modernised retail environment. Perception, appearance and accessibility are the main considerations here. Those starting points have been translated into this new trade mark, of which we are, of course, particularly proud", said Gerard van Breen, General Director of Kruidvat.
Today, in the presence of the entire Kruidvat management board, Kruidvat's new logo was festively unveiled by actress and the SBS TV station presenter Ellemieke Vermolen, at the Kruidvat shop in the "De Kwinkelier" shopping centre in Bilthoven.
為迎接開心復活節，全港最時尚的優質國際美食購物廣場GREAT將會換上一身充滿童話色彩的新裝，並於3月27日至4月14日期間舉行「繽紛奇趣復活節」，為顧客搜羅超過160款來自世界各地好玩好食的復活節食品，讓全家大小一起渡過充滿笑聲的佳節！GREAT 作為一間履行社會責任的企業，更將會於復活節期間為南華早報希望之家籌款，讓全港市民渡過一個有意義的復活節。
設捐款箱為希望之家籌款 帶頭鼓勵顧客將歡樂傳遍社會
為了將歡樂帶到社會每一個角落，在「繽紛奇趣復活節」期間，顧客凡購買各項貼有 “Homes for Hope”標誌的復活節產品，GREAT即會捐出$1給南華早報希望之家，顧客購買越多，GREAT將捐贈更多，讓四川倖存家庭同樣感受復活節的歡樂。為鼓勵更多市民參與是次有意義的活動，在3月27日至4月30日期間， GREAT將會放置捐款箱為希望之家籌款，繼續為因四川地震的受災家庭重建家園而努力。在今日揭幕禮中，更有一場簡單的捐款支票遞交儀式以喚起更多人關注是次籌款活動。
