On 6 August, Kruidvat will be opening its fully refurbished store at Gildenburg 13 in Gouda. The new store offers customers all the usual benefits in a modern and extremely accessible shopping environment. The well organised and logical presentation means that customers can easily navigate around the store. The store belongs to the new generation of Kruidvat stores, with which the drug-store chain wishes to further distinguish itself within the Health & Beauty market. The refurbished store concept will be expanded to all Kruidvat stores.
Store manager Pleuny de Groot is very proud of her new store. "The customer is the central point in the refurbished Kruidvat store format. The stores are very well organised and accessible and, of course, offer the familiar benefits and surprising offers that customers have come to expect from us. Just as before, they can come to Kruidvat for a surprising and affordable range but this is now in a fully refurbished and modernised store environment. Perception, appearance and accessibility are central to this. We would likely to warmly invite everyone to come and have a look at our new store!"
Surprising, value-for-money and accessible
The new store is characterised by a modern appearance where products and offers are presented so that customers can intuitively find what they are looking for. The customer's logic is the starting point when presenting the products. Alongside hairstyling products and shampoo, there are now hairdryers, for example.
The complete range of men's products at the front of the store, from aftershave to day cream, is entirely new and baby products are now at the back of the store so that (prospective) mothers can browse the range in peace. In the heart of the store, the weekly promotions and offers will be presented in an accessible manner. A new set-up, with numerous check-outs next to one another will ensure that waiting times are kept to a minimum.
